Marketing program is a relatively easy, inexpensive, and very effective strategy for branding your products via Instagram . Brand awareness can up at the same time.
And who would have thought, marketing through programs can even be used as a channel for product launching .
This tactic is commonly called influencer marketing . According to StarNgage data in 2017, 50% of internet users in Indonesia use Instagram, and that means 48 million people use the social media Instagram platform.
Not only that, 74% of customers rely on social media in making buying decisions. Followers are also more engaged (communicative) with celebrity accounts that they follow than business accounts. By adjusting the followers of celebrities to the target market, we can “shoot” more precisely.
This is what results in a fairly high ROI number when we use marketing programs to promote our products and brands on Instagram.
This Is How Marketing Program Work
With tens of millions of Indonesians playing IG every day, Instagram is one of the best social media platforms for brands that can collaborate with influencers (they are what we call as selgramgram).
The advertisements carried out through the celebrities are pretty demolishing the face of traditional advertising. The customer is immediately introduced to your brand through a more trusted source, in other words directly through the idol’s Instagram account.
Promotion Process Through Celebrities
Generally, this marketing process starts from a brand that contacts a celebrity, invites collaboration. The Selebgram selected is also not arbitrary. Brands must first research from any segment and how many followers that celebrities have.
The forms of cooperation are various forms. Starting from the Instagram post sponsor model ( endorse ), blog posts that are promoted through social media, or for the long term the celebrity can contract as a brand ambassador.
Price For Celebration
The more followers they have, the more expensive this cooperation will be. Not only with money, endorse models can receive barter Instagram posts with products that are promoted.
So you don’t have to have a big budget to harness the power of this influencer marketing.
If you have a good product, friendly way of communication, and the right demographic target, you can mix something that can produce a win-win solution for your brand and program.
Contact Selebgram For Cooperation
Consumers in Indonesia pay enough attention to the movements of the artists they idolize. Product purchase decisions can increase by this program.
You can start contacting them to work together. Actually it is not difficult to contact celebrities who are working with brands to pay for promoting. They usually include e-mails or other contacts in their short Instagram biographies with the description ” Business Inquiries “.
Influencer Marketing Agency
Namely using the services of an Influencer Marketing Agency. Agencies like this using bridge between brands and celebrities.
How, are you interest use a marketing program strategies?