Marketing program is a relatively easy, inexpensive, and very effective strategy for branding your products via Instagram . Brand awareness can up at the same time.
And who would have thought, marketing through programs can even be used as a channel for product launching .
This tactic is commonly called influencer marketing . According to StarNgage data in 2017, 50% of internet users in Indonesia use Instagram, and that means 48 million people use the social media Instagram platform.
Not only that, 74% of customers rely on social media in making buying decisions. Followers are also more engaged (communicative) with celebrity accounts that they follow than business accounts. By adjusting the followers of celebrities to the target market, we can “shoot” more precisely.
This is what results in a fairly high ROI number when we use marketing programs to promote our products and brands on Instagram.
This Is How Marketing Program Work