One critical, yet overlooked practice all businesses should focus on is their online presence of customer reviews. Customers have the entire world-wide-web to document any and all opinions they have about a business. For businesses to succeed in online marketing, owners must keep their fingers on the pulse of any online reviews.
9 out of 10 consumers check out online reviews before purchasing
The bad news about this statement is that consumers already trust these reviews, even if they are completely untrue. They do not weigh the fact that a competing business could be using underhanded tactics but posting negative reviews on purpose. They do not think that the person leaving the bad review may just be having a bad day and is lashing out at a business without justification. They believe reviews until they have overwhelming odds to change their minds.
Steps to Online Business Review
Follow a regular, …