Today, more than 75 percent of people over the age of 15 buy things online. Even though online stores are growing faster than other retail sectors, this does not mean that physical stores are extinct. Buying online makes consumers have control over what is paid for and from whom the goods are obtained.
Consumers will usually buy goods that are familiar and branded with quality that can be predicted while online. Conversely, if consumers are not familiar with the items sought, they prefer to buy in offline stores. Why is that? Because there is a possibility that the goods purchased need to be returned and the need to directly see the goods exceeds the need to buy them online.
Here are some of the risks you face when shopping online:
- Fraud resulting from making payments on insecure web pages.
- Fraud resulting from making payments using an insecure WiFi connection.