By now, the majority of business owners are aware that most purchases begin with an online search. The average consumer uses basic keywords, such as “vacation spots in Florida” to start their search. What many business owners may not realize is if they haven’t put in the effort or developed a campaign for SEO in Gainesville FL, it’s their competition that these customers are going to find.

SEOs More Important than Many Business Owners Realize

SEO, which is short for search engine optimization, is what determines which websites are listed on the first pages of search engine results pages (SERPs). Businesses may develop a great looking website full of quality information, but if they don’t use certain, targeted keywords, they may remain in the abyss of search results that aren’t on the first page. Unfortunately, up to 70 percent of consumers never venture past the first page of search results. If they don’t find what they are looking for there, they will simply use a different search term or keywords.

Developing an Effective SEO Strategy

To be found, businesses have to take the time to find out what type of phrases and words are being used to search for the products or services offered. For some business owners, this may be easier said than done. This is when the services of a third-party marketing company can be beneficial. The company can analyze what keywords are being used by the business’s targeted audience, as well as the competition. This insight can be used to create a powerful and effective SEO strategy.

There are some business owners who may still believe that SEO is a waste of marketing dollars. However, this simply isn’t the case. SEO can provide targeted results that help business websites generate more traffic and better visibility than any other marketing effort can provide.

If a business plans to use the services of a third-party SEO company then it is imperative that they take the time to find a quality and reputable service provider. To do this, read online reviews, after all, a company that is good at SEO is going to show up on the first page of Google. Being informed and knowing the value of SEO can help any business embrace this marketing effort.