Website Branding & SEO 

When starting a new website, one of the most important decisions you have to make is choosing the right domain name. For many years, SEO strategists have devised many practices to help gain higher rankings on search engines and domain names is a factor that is believed to play a part in the SEO game.

Does a domain name matter for SEO?

Yes it does. If we are looking at just the domain name alone, it is undeniable that you want people to recognize your brand, your business or what your website is all about. A SEO-optimized domain name is one that tells people what the website is about, the products and services it offers, etc. In this case, the domain stands out more in the sea of search result listings and becomes more likely to be clicked. 

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Just look at any spam website with a domain name like get-rich-fast.info or buy-cheap-rolex.biz. Spammers purchase domain names that contained their targeted keywords because they get results: increased click-through rates and higher rankings on search engines.

So, yes, domain names have an impact on SEO. Having the right domain name can help you target your audience and accelerate your search engine placement. But it’s more than just keywords. 

Why is SEO important?

In today’s competitive market, SEO marketing is more important than ever.

Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.

If you have a web site, blog or online store, SEO can help you get targeted free traffic from search engines.

Search engine optimization is important because:

The majority of search engine users (more than 65%  – see graph below) are more likely to click on one of the top 5 suggestions in the search engine results pages (SERPS). To take advantage of this and gain visitors to your web site or customers to your online store, your website needs to appear in one of the top positions.

SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.

Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.

SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, or other social media channels.

SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is an increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.

SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized website is more likely to have more customers and make more sales.

What is the difference between SEO and Digital marketing?

Some people often ask me “Is SEO the same as Digital Marketing?” The simplest answer I can give is that SEO is one of the tools available in your Digital Marketing arsenal. You have to manage your time properly and take care of your website day to day. You have to analysis the analytical data and if needed have to consult with a data analytics.

SEO can be part of your overall Digital Marketing campaign which normally includes other things like social media promotion, PPC, content strategy etc.

From Google’s standpoint, this practice makes sense.  The search engine’s goal is to provide users with the best possible results and there’s no doubt that some users prefer the “known quantity” of a brand website than the potential risk of an unknown competitor.

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