In the modern era, online restaurant reputation management can be crucial in attracting and maintaining customers. One negative review can impact the way that thousands of people perceive your business. Having the forethought to look through reviews and to encourage patrons to leave positive ones can be a big factor in shaping the way your business looks to customers and will have them coming back time and time again. There is a lot you can do to manage your restaurant’s online presence. This article will highlight some of the best ways for you to be proactive in managing your restaurant’s business
By and large, social media will be the main
interface that customers will have with your business. Managing your social
media can bring hundreds of new customers through your doors.
Leverage the power of social media to get your restaurant’s name out there, and to attract more people through your doors. There are almost limitless options to use social media to build and enhance your restaurant’s online reputation.
One thing you can start doing is to host special event nights and send out invitations on social media. These will show in interested party’s feeds, and their friends and families will hear about your website.
You can also offer special promotions such as free appetizers or drinks if they check into the restaurant. This will expose your restaurant to hundreds of new people, and many will be intrigued to visit your restaurant when they see that their loved ones are also eating there.
There are many social media channels available to you, and you can pick and choose which ones to use based on your strengths and weaknesses. Be sure to stretch out of your comfort zone and set up an online presence on the ones that all the “kids” are using too! Having a hashtag for your restaurant, posting daily stories of the specials of the day, or candid shots of the crew at work will help to create a brand identity that people can relate to and attract them to your business.
Word of Mouth
Be sure to claim your business on Yelp or TripAdvisor if you haven’t done so already. There are also special features available to you on these sites that will help you take the next step in your online restaurant reputation management. Encouraging patrons to leave positive reviews on Google or other sites will provide first-hand accounts that countless others will use when they are deciding where to eat that day. Restaurants with high scores and many reviews are seen as credible, and these restaurants will stand the tests of time as their doors open to more and more diners.
You can improve your rankings by making small changes that make a big difference in the algorithm. Some ideas are to add vegan-friendly or vegetarian-friendly dishes to your menu to draw in that crowd. Another idea is to start offering brunch, and your restaurant will be classified as a brunch spot when customers are searching for the next cool place to dine out.
Specialized software or companies can help you to highlight your best reviews to make you stand out from the competition. Be sure to see how others can help you in improving your restaurant’s online presence and to build a solid reputation for years to come. Using these tips, you will see an improvement in the way your business is perceived.