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How to Choose the Right SEO Firm

Many people think that it’s easy to choose an SEO firm but it’s not. For example, there are many questionable firms online promising to rank your site on top of Google rankings quickly. But the reality is that search engine optimization is a process that takes a few months before positive results start to show. Any firm promising you instant results most likely employs black hat strategies that don’t last. Engaging with a firm that uses black hat methods that can lead your site to be banned is that last thing you want. The following piece highlights a few factors that you should consider before contracting the services of an SEO firm. Hopefully, these strategies can assist you to make the right call.

Attainable promises

Optimizing sites to rank well in the search results engine pages is a process that takes time.Therefore, any company promising to rank your website on the first page of Google and other search engines likely uses black hat tactics that have been banned. Although search a firm might fulfill their promise, there is no chance your site will remain remaining at the top of search engine results pages for a long time. Once you are discovered that your site gamed the system, your website will be blacklisted immediately. Don’t work with firms that give guarantees instead go for those companies with realistic goals.
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Level of experience
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When selecting an SEO agency, do not underestimate the importance of experience. If you want to get value for your money, then it is important for an experienced firm to handle your SEO work. This is mainly because such firms have been around for years and understand the strategies that are effective and those that are not.
Also, it is important to remember that the market is full of people who claim to be SEO experts but know very little about the industry. But you shouldn’t just look at experience alone, also look at the track record of the company in terms of ranking clients websites.

Asses case studies

A bona fide SEO agency should not struggle to show case studies of the clients they’ve handled in the past. If a company cannot produce case studies of previous work, then they are likely not up to task, and will likely disappoint you if you hire their services.

Consider certification

Getting certification from several bodies can benefit a company, even though there is no definite standard when it comes to search engine optimization certification. Google, Bing and Yahoo have certifications that can greatly enhance the credibility of an SEO company. Checking how many certificates a company holds is good practice. SEO firms without any certificates are likely to be risky; so they should not be trusted. If you adhere to the tips mentioned above, then there is nothing preventing you from hiring top company to rank your website.